Best Buy
College Crew

Calling all tech lovers!
Do you want to be part of an ambassador program that really speaks to college students? Are you an aspiring content creator who wants to work with a major tech retailer? Do you consider yourself a tech-leader on your college campus? If you answered yes to any of these questions - you are in the right place!

Applications to join the #BestBuyCollegeCrew are now closed. Check here to see the finalists!

About the Program

After a year like 2020-2021 where so much of the school year took place online, we are looking forward to what this new year has in store - whether you’re reporting in digitally or IRL - we have a lot to look forward to. We are seeking student-leaders who have a desire to inspire their communities using technology from Best Buy.

Best Buy is searching for a group of social ambassadors from across the country to join this year’s #BestBuyCollegeCrew. You’re someone who has big dreams, a love for all things tech and an ambition to create cool content. As part of this program, Best Buy will connect you with the tech to make all those dreams come true.

Imagining What's Possible

Apply to be in the #BestBuyCollegeCrew, and we’ll connect you with the latest tech, products, resources, and experts for a real world career experience that will support you and your imagination of all the possibilities.

Paid Social Contract

You’ll get a 5 month paid contract to share tech-focused content on your personal social accounts each month.

Featured Moments on @BestBuy

Best Buy will select certain pieces of content from the #BestBuyCollegeCrew to repost on their own social accounts, instantly expanding your social reach and giving you some great exposure.

Peer And Career Coaching

As part of the #BestBuyCollegeCrew, you will have the chance to connect with established social content creators and Best Buy executives to learn about the industry and gain some real world experience.

Monthly Tech Drops

Each month you’ll get a tech drop to help you create social content and spread the word about Best Buy to your audience and campus. Assignments will range from product focuses, brand messages and seasonal moments to open ended topics where you get to pick your tech!

Tech For Another

You’re a digital leader, and we know you have a community on campus that you are part of and support. If you’re selected as a semifinalist, you will get to nominate a deserving group, team or classmate from your school to win a Best Buy tech package (values at $2,500). Two winners will be selected from the group of finalists.

How it Works


Connect Your Instagram

Click the “Apply Now” button and follow the prompts to sync your account. Note - your account must be public to apply.


Fill Out the Application

It will only take you about 10 minutes. Be sure to read the Application Terms (linked) before hitting submit!


Share Your Entry

After applying, you’ll be sent custom #BestBuyCollegeCrew Instagram In-Feed and Story assets along with a TikTok background. Post it on your feeds to let your audience know you’ve applied and what being a Best Buy College Crew member would mean to you.


Get Your Friends To Help

Once you’ve applied, you will receive a link to your personalized testimonial page where anyone can leave a message about why you would be a great #BestBuyCollegeCrew member. These can be teachers, friends, followers, colleagues, family members, anyone who believes in you as a tech lover and leader! We will be evaluating testimonial count as a part of your overall application.

Key Dates

July 6 Applications Open

July 25 Applications Close

August 10 #BestBuyCollegeCrew Semifinalists Selected and Announced

August 15 Semifinalists submit your nomination for Tech for Another donation + Last day to submit testimonials!

August 20 #BestBuyCollegeCrew Finalists Announced

September 2021 - January 2022 Ambassador Content Live


Read what our 2020-2021 #BestBuyCollegeCrew thought about the program and learn more about their experience!

Frequently Asked Questions

How many ambassadors will be selected?

This year, we are looking for 25 students to join the #BestBuyCollegeCrew as College Ambassadors.

How long will the contract last?

The #BestBuyCollegeCrew will run from September 2021 - January 2022. New ambassadors will be selected each year.

What does the #BestBuyCollegeCrew include?

This is a paid ambassadorship - Together we would work on exciting projects such as campaign collaborations producing social content for Best Buy and their many vendors.

Who can apply?

We’re accepting applicants from full time or part time students at four year colleges, two year colleges, grad schools, community colleges - you name it. We encourage applicants of all races, ethnicities, abilities and social backgrounds to apply. Anyone with an active public Instagram account and passion for tech is welcome to be part of the #BestBuyCollegeCrew!

Is there a minimum follower requirement?

Nope! We are looking for students who like creating content, want to boost their social following and are excited about partnering with a large tech retail brand!

Is there a minimum age to apply?

You must be 18 years or older.

Is this open globally?

You must be legally authorized to work in the United States and attend an accredited university in the US to apply for this program.

If I am a current Best Buy store employee, can I apply?

Yes, this program is open to any student enrolled at an accredited university.

How are you choosing the winners?

Our diverse panel of judges will review and evaluate all applications and testimonials. Our selections will move forward to the semifinalist round where you’ll nominate a group/organization to also receive a Best Buy tech package (more details below). From there, we’ll select 25 finalists to join the #BestBuyCollegeCrew.

I want to give Best Buy tech to a campus group, team or classmate! How do I nominate them?

If the panel of judges selects your application, you’ll proceed to the semifinalist stage at which point you’ll nominate your group, team, or classmate to receive a Best Buy tech package valued at $2,500. The nomination consists of a write up describing why you’re nominating them, discussing their impact on the campus and talking about how they would benefit from the tech bundle. This will need to be submitted by Sunday, August 15. We’ll choose two winners once our finalists have been selected!

How much of a time commitment should I account for?

This partnership is a job - you are being compensated for your time, efforts, and voice in creating exciting and meaningful content on behalf of Best Buy. We know you will also be juggling a full college course load, as well as, your social life and this will need to be prioritized with the appropriate importance. We aim to best prepare our ambassadors and offer proper lead time so they can plan accordingly each month - roughly 6 weeks from creative briefing to seeing content live. With that said we would estimate about 5 - 10 hours each month will need to be devoted your responsibilities of #BestBuyCollegeCrew.

Why does my Instagram account need to be public?

  • It allows our teams to evaluate your content and see if we think you could be a good fit for the program!
  • We can check your page for any flags or safety concerns that are not in line with Best Buy’s brand values.
  • Your account will need to be public throughout the duration of the partnership to ensure your content can be seen by others.

Anything Else?

Feel free to email us with any questions at [email protected]